Private North American Sports ConsultingLimited AccessNBA · NHL · NFL · MLBVerified Track Record · 2026 YTDBy Application OnlySports betting carries real risk · Past results don’t guarantee future ones18+ only · Bet responsibly · BeGambleAware.orgPrivate North American Sports ConsultingLimited AccessNBA · NHL · NFL · MLBVerified Track Record · 2026 YTDBy Application OnlySports betting carries real risk · Past results don’t guarantee future ones18+ only · Bet responsibly · BeGambleAware.org
Glossary

What is Expected Value?

Expected value (EV) is the average profit or loss a bet pays per dollar staked if you repeated it under the same odds and probability forever.

Also known as: EV, +EV, -EV

Every bet has a true win probability and a price (odds). Expected value compares the two: if your win probability is higher than the implied probability of the odds, the bet is +EV and pays you over the long run; if lower, it is −EV and the book is paying itself. EV is the single most important number a serious bettor tracks, because it cuts through the noise of any single result.

Formula
EV = p × (odds − 1) − (1 − p), where p is your win probability and odds is the decimal price.

Example

You give the Lakers a 55% chance to cover. The book is offering +110 (decimal 2.10), which implies 47.6%. EV per $1 = 0.55 × 1.10 − 0.45 = +0.155 — a 15.5% edge.

See expected value applied to a real slate

NotaSportsGuru runs the math behind every published leg — Parlay of the Day, player props, match lines — with the model’s expected value and edge on every line.

See the parlay archive →